Our brand was designed around our material research. Our first collection featured Lotus and Rose Silk, extracted in Indonesia, and spun in Kanpur. We expanded our collecton to include BCI recycled cotton and Tencel. Our packaging is made of all recycled textiles and is plastic-free.

Each print was codesigned by exchanging our individual exporations. We worked between the digital and the tactile, with technical graphic elements as well as with organic brushes and forms.

Our pieces were designed to be kind to every form and body type. We devised our own size chart, which was tried and tested on a wide audience. We sampled each piece iteratively. We worked with small production houses with inhouse masters, tailors, dyers and printers. Our collection was mindfully created, keeping waste to the minimal; waste produced was upcycled. And finally, two years from inception, we launched our ready to wear collection.

Bringing our vision to life, from photoshoots to marketing material. We strategized and saw our brand’s language naturally evolve as we grew and moved from one photoshoot to the next.

Ecommerce websites are always changing. We designed two, almost identical websites: one for India, and one for international orders. As they ebbed and flowed, we coninued to iteratively move towards intuitive navigation based on data.

All print material, signage, packaging and event collateral was designed collaboratively by Parigna and I to communicate our brand ethose, with simplicity and quirk.