PURNIMA ACUPUNCTURE

BRANDING + PACKAGING
ILLUSTRATION + ART DIRECTION
SOCIAL MEDIA + WEBSITE DESIGN

Identity design for an Eastern Medicine & Integrative Health clinic in San Diego that focuses on acupuncture and holistic self-development. Purnima, then a student, planned every detail of her clinic, well in time for its opening.

We worked collaboratively on every aspect of the brand. We created a modular identity system, to accommodate for the brand’s vision and expected growth – to leave room for sub-brands and product lines.

BRANDING

We created a modular brand identity for future growth + expansion. The creative direction specifically spoke to a specific audience: BIPOC women focused on their wellbeing.

ILLUSTRATION + editorial design

Hand drawn botanical illustrations for a Herbal library - for social media, print and website.

SOCIAL MEDIA

Curation and graphic assets for social media: focusing both on deep dives on chinese medicine techniques and theories, specific to their practice, and general health and wellbeing tips.